Neither. If you ask someone who is focused on one of these areas, they may argue one is better than the other rather than fountain of life The truth is that it depends on what your situation is and what your goals are. Here's what you will want to consider: Speed and Time One of PPC's best benefits is that you can be up and running fast. In less than an hour, you could have a campaign set up and getting traffic. On the other hand, work done on SEO may take a while to show its effect in the Search Engines. credits- This isn't always the case though. For example, if you feature in Google News results you can very quickly get traffic in huge volumes. Another way you can get a lot of traffic quickly with SEO is if your website is mentioned on a popular website, more on that in a bit. Budget and ROI If you have no budget, SEO is your only option. You only need a bit of spare time to start working on SEO. Without money, you don't have the option to try PPC. It requires mon